About AVATAS
Versatility • Engineering • Craftsmanship
Our Allied Brand
Born from WRISTORIAN’s devotion to mechanical truth, AVATAS exists for those who live in motion. It is a modern design atelier where endurance and elegance meet, built for a generation that moves between continents, environments, and disciplines without pause.
AVATAS is not a departure from tradition but its evolution - a field laboratory for contemporary horology. Every line, surface, and proportion is engineered for balance and durability. Geometry replaces ornament. Function defines form.
Our design partners include established manufacturers, vintage collectors, independent dealers, casual enthusiasts, and professional artists. Together they form a collaborative circle that blends precision manufacturing with creative experimentation, ensuring every AVATAS timepiece remains authentic to its mechanical roots yet responsive to the pace of modern life.
Precision in Modern Form
At the heart of AVATAS lies a simple principle: precision should serve experience. Each timepiece is reduced to its essential geometry - no flourish without function, no detail without purpose. Surfaces are shaped for clarity, grip, and reflection. Cases are tested for weight, temperature, and motion.
This discipline defines the AVATAS triad: Refined Versatility. Precision Engineering. Masterful Craftsmanship.
Refinement is the product of control, not excess. Versatility arises from engineering, not compromise. Craftsmanship is the union of human touch and machine accuracy. AVATAS is design distilled to performance - timeless in philosophy, contemporary in execution.
Two Sides of the Same Dial
AVATAS and WRISTORIAN share a single pursuit: the honest expression of time through mechanical integrity. Yet they speak to different rhythms. WRISTORIAN preserves the heritage of the past - instruments of quiet provenance and archival grace. AVATAS creates for the present - instruments for movement, built to accompany life wherever it leads.
Each AVATAS piece is conceived for daily durability: engineered to withstand altitude, water, and impact, yet refined enough for boardrooms and galleries. It is precision built for motion - tested, balanced, and finished to endure the unexpected.
Together, the two brands form a continuous dialogue. WRISTORIAN is the archive; AVATAS, the experiment. One reflects on what time has shaped. The other shapes what time can become.
The Ten Model Families
AVATAS defines its vision through ten model families - a disciplined study of time through function, purpose, and environment. Each family is a modern archetype, distilled to its essentials and unified by mechanical integrity.
- Dress - Modern. Minimal. Refined.
- Dress Complicated - Timeless. Elegant. Precise.
- World Time - Global. Poised. Purposeful.
- GMT - Dual. Coordinated. Intentional.
- Pilot - Legible. Reliable. Commanding.
- Chronograph - Engineered. Useful. Exacting.
- Field - Rugged. Reliable. Enduring.
- Diver - Bold. Adventurous. Capable.
- Skeleton - Transparent. Architectural. Intricate.
- Avant-Garde - Experimental. Geometric. Visionary.
From the urban precision of the Dress model to the atmospheric endurance of the Diver, each AVATAS family reflects a distinct intersection of environment and design discipline - made for motion, crafted for permanence.
Refinement Through Technology
AVATAS timepieces unite modern fabrication with traditional craftsmanship. High-tolerance CNC machining ensures structural precision; sapphire crystals and modern sealing systems protect against pressure and depth. Every edge, chamfer, and polish is executed with the same care once reserved for haute horlogerie - now adapted for everyday performance.
Here, daily durability is more than resistance; it’s confidence. AVATAS pieces are engineered to live through what their owners pursue - from beneath the sea to on the summit. Technology serves form, not spectacle. Each element functions with quiet assurance, proving that strength and refinement can exist in the same stroke of metal.
The Laboratory of Modern Horology
AVATAS operates as a living studio - a collaborative platform for innovation between artisans, engineers, and adventurers. Headquartered in Florida, the brand works in partnership with ateliers and research collaborators in Chicago, IL; Columbus, OH; Los Angeles, CA; Miami, FL; New York City, NY; Salt Lake City, UT; and Tulsa, OK; as well as Barcelona, Frankfurt, Geneva, and Hong Kong. Each location contributes a distinct discipline: design experimentation, material science, technical refinement, and finishing excellence.
Designs are tested in motion - in salt air, at altitude, on the trail, in the ocean, and in the studio. Our international network reflects the brand’s commitment to modern horology as a living dialogue between environments. Whether forged in coastal humidity, urban precision, or alpine clarity, every AVATAS concept endures through performance and proportion.
The brand’s creative circle spans industrial designers, independent watchmakers, collectors, vintage dealers, and artists who share a belief that modern horology must endure as beautifully as it performs. This multidisciplinary exchange defines the AVATAS identity. It is not a marketing exercise but a method - a pursuit of equilibrium between material, proportion, and movement. Every prototype and every refinement brings the idea of precision closer to the realities of life in motion.
In Closing
AVATAS exists for those who move - where precision meets endurance, and time becomes experience.
